How you can use monitoring and measurement to enhance your client relationships
As the C-suite demands increased accountability from public relations and corporate communications practitioners and agencies, we are all being challenged to learn and adopt sophisticated evaluation techniques and technologies.
At our February meeting, Jim Sinkinson, Publisher of Bulldog Reporter, will discuss what CEOs believe should be monitored and measured and identify the most common quantitative and qualitative metrics being used today. He’ll compare the use of free media-monitoring tools to fee-based services and discuss the most popular social media metrics.
Jim’s presentation will review the results of successive annual surveys of industry professionals to show trends in monitoring and measurement practices and suggest ways we can achieve better results.
Come learn how you can use monitoring and measurement techniques to strengthen client relationships and increase client satisfaction.
RESERVE NOWJim Sinkinson has been publisher of the legendary Bulldog Reporter information products for some 28 years. His company publishes the public relations industry’s best-read trade journal, the Daily ‘Dog, and is one of the pre-eminent producers of professional development materials for the public relations business, including some 70 skills and “meet the editors” webinars annually. In addition, the business conducts definitive industry surveys on numerous issues of concern to public relations practitioners.