Tuesday, October 25, 2016
Taj Campton Place Hotel
340 Stockton Street, San Francisco
Noon – 1:30 p.m.
(Doors open at 11:30 a.m. for networking)
What’s in a name?
Plenty, since it’s the first thing your potential client will know about your company. From gum to rum, from shoes to shampoos, Steve Cecil, principal namer at www.WhereWords.com, has been the lead creative copywriter on over 1,000 product brands and corporate identities. Join the San Francisco Public Relations Round Table on Oct. 25 as Steve shares his thoughts on the qualities and importance of a good name.
- What makes a good name?
- What’s the client’s role in helping the naming team deliver the best, most memorable name possible?
- How do you choose a naming partner?
These questions and more, along with examples of how solid names achieve their objectives, will be discussed in this very entertaining and enlightening meeting. Steve has worked with some the largest and most respected organizations in the Bay Area and beyond, including Disney, Nestle, Bank of America and Subaru, to name just a few. Learn his secrets to create names that resonate with their target audiences and deliver results.