Lark Creek Steak - New location
845 Market Street, 4th Floor, Ste 402,
San Francisco
Noon – 1:30 p.m.
(Doors open at 11:30 a.m. for networking)
Join Professor Kit Yarrow For a Tip-Filled, Guided Tour Of The Radically Revised Minds And Hearts Of Today’s Consumer
Back by popular demand, Kit Yarrow, Ph.D., is an award-winning consumer psychologist, professor, author, consultant and speaker with a newly published book, Decoding the New Consumer Mind: How and Why We Shop and Buy. In her presentation, Kit will illuminate the impact of major socio-cultural shifts on the psychology of shoppers and describe strategic adjustments that businesses need to make to succeed and connect with today’s transformed consumer.
Kit’s home base is Golden Gate University, where she is a jointly appointed professor of both psychology and marketing. Kit’s unique ability to apply clinical psychology to the field of behavioral economics has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
Scholarship Recipients Will Receive Their Awards
In addition to our regular presentation, the San Francisco Public Relations Round Table will be awarding five scholarships to the recipients of this year’s Philip N. McCombs Scholarship Fund program.
Reserve Now