We learned a lot through our first-ever PRRT survey and thank everyone who took the time to answer our questions and provide thoughtful feedback. Your comments are driving an internal conversation among our leadership about who we serve and how PRRT will evolve to meet your needs and values.
So what did we learn?
Number 1. You joined PR Round Table to network with PR professionals, followed closely by a desire to listen to interesting programs and speakers. We’re proud to say our luncheons serve these objectives.
Our most memorable speakers are journalists, such as San Francisco Chronicle editorial page editor Lois Kazakoff and Center for Investigative Reporting‘s Lance Williams. Also at the top of the list– PR pros including Sam Singer and Alex Clemens.
Although our respondents have a stated preference for speakers who fall into these two categories, the most popular speaker was neither a journalist nor a PR pro. Former Republican National Committee Chief Technology Officer Andy Barkett wowed the audience on June 27 telling us how artificial intelligence is revolutionizing the advertising industry.
What else did we discover?
In a nutshell:
- “Lack of time” is the main reason that prevents you from attending our monthly lunches, followed by “price” at a distant second.
- Just about everyone loves the holiday party! In fact, several of you expressed a desire for more social events.
- Most respondents belong to other PR organizations, with PRSA, IABC and PR Divas being the most popular.
- SFPRRT should have a more prominent social media presence on Facebook and LinkedIn.
- Respondents are eager for speakers and articles on case studies, how-to’sand best PR practices.
- Several respondents want to know what past scholarship winners are doing now.
- To attract new members, you suggested outreach to youth, tech and mid-level professionals. However, some members wish to maintain the club’s emphasis on senior-level professionals.
- On a scale of 1 to 5, you rated our speakers/programs an average of 3.9 stars. Not bad!
- Members are open to alternative networking and social events.
Where do we go from here?
Good question! We’re busy planning and will update you soon. Stay tuned.
P.S. Survey respondents were entered into a drawing for a free PRRT lunch. We’re pleased to announce the winner is Mary Currie!