How purpose-driven brands turn consumers into advocates.
Purpose-driven companies come in all shapes and sizes, not just non-profit and sustainability-flavored. Rikke Jorgensen and Whitney Greer of RebelMind Communications share how they draw inspiration from companies that have found their big purpose, like IBM, Life is Good, and MOO.
But finding a big purpose is only the starting point for creating brand stories that move readers from consumers of information to inspired, passionate brand advocates. Based on years of studying what successful purpose-driven companies do and personally working with dozens of them, Rikke and Whitney have created a big-purpose discovery methodology to elevate media conversations and springboard creative content and campaigns.
Come hear about case studies such as the big-purpose narrative that helped a team of ex-NASA scientists building small-scale conference-table satellites avoid a near-miss media collision over privacy. Learn how they helped transform arcane messaging into talking points, rich content and campaign ideas for academic publishing powerhouse University of California Press.
Our Presenters
Rikke Jorgensen honed her brand-building skills at the London-based agencies Rapier and USP Digital and as an independent consultant to businesses as diverse as HP, Oracle, BBC, Chase, University of California San Francisco, California Travel Association, San Francisco Design Center, and the San Francisco SPCA.
Before establishing herself as a brand authority, Whitney Greer founded Thumbprint Communications, a national company focused on communications consulting, as well as media, presentation, and leadership training. Her clients have included Fortune 500s such as AT&T, Delta Airlines, Equifax, IBM, and the Turner Networks (TBS, TNT, TCM and CNN) and non-profits such as the American Cancer Society.
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Please arrive early. Doors open at 11:30 a.m. and the program starts immediately at noon.