Tuesday, March 26, 2013 Lark Creek Steak
845 Market St., 4th Floor, Suite 402
San Francisco, CA 94103
Noon – 1:30 p.m.
Gen Y Decoded
Generation Y, those born between 1980 and 2000, are today’s most enthusiastic shoppers and by the end of this decade they’ll have more spending power than the Baby Boomers. As the first generation to grow up with the Internet, they think, relate and buy differently than their elders. This is an empowered generation that’s used to being seen and heard—and they expect you to know them too.
Attendees will acquire an essential understanding of how Gen Y is fundamentally different from other generations, what motivates them to buy and what they’re looking for in their relationships with retailers and brands. Loaded with up-to-the-minute research, case examples and actionable psychological insights, this presentation will leave participants armed with six essential strategies for connecting with Gen Y.
Kit Yarrow, Ph.D.
When The New York Times, Good Morning America and NPR need to understand Generation Y or consumer behavior they call on Kit Yarrow. Kit is an award-winning business psychologist and a professor at Golden Gate University.
Her book on marketing to Millennials, Gen BuY (Wiley 2009), was described by Publishers Weekly as a “must-read” for all who hope to keep their companies relevant and viable. Kit is a contributor to TIME and blogs for Psychology Today.
Kit’s recent awards include: 2012 Outstanding Scholar of Golden Gate University; San Francisco Business Times 2012 Most Influential Women in Business; Girl Scouts Top 100 Women Greening the Future of America.
Learn more about Kit Yarrow at her website, www.kityarrow.com.