Tuesday, May 26, 2015
Taj Campton Place Hotel, 340 Stockton Street, San Francisco
Noon – 1:30 p.m.
(Doors open at 11:30 a.m. for networking)
Preventing Bad Things from Happening to Good CEOs
Join us on May 26 for a discussion and master class on C-suite communications strategy and execution during a crisis.
A crisis or an emergency can bring out the best in people. Unfortunately it can also uncover the communications short-comings of senior leaders. And when a CEO is facing the bright lights of a television camera, it’s critical to the reputation of the company that she/he feels comfortable (aka trained and rehearsed) in getting key messages across. But how do you convince a CEO to take the time to learn to be a confident spokesperson? How do you decide who to put in front of the microphone when a demonstration erupts at company headquarters? What’s the best support a PR person can give to senior leaders when the media is in attack mode? Learn the answers to these questions and more from Travis Taylor, Vice President, at Fineman PR.
Travis helps clients prepare for and manage highly volatile situations, including labor negotiations; employee, student and activist demonstrations; natural disasters; product recalls; workplace accidents; eminent domain and land use issues; legal actions; and legislative and regulatory issues. He has led many PR accounts in California and Hawaii, covering energy, education, healthcare, construction, consumer packaged goods, travel and tourism, and financial services.
Previously, Travis served as Senior Communications Advisor for the Office of the Lieutenant Governor in Hawaii, where he advanced communications and policy objectives on critical public issues.
Reserve NowImportant: You must make your reservation via Eventbrite, by midnight, Thursday, May 21 – or until limited reservation slots have been filled. We can not make additions or cancellations after that time. Once we place our final order with the hotel, SF PRRT must pay for all reserved meals. If you don’t want to miss the lunch, reserve immediately. Vegetarian meals can be accommodated ONLY if requested ahead of time. No changes allowed except for health reasons.