Fashion PR Goes Digital
The most successful fashion start-ups use technology to engage with consumers both online and offline. At our November luncheon, Adrienne Arieff, Principal of New York- and San Francisco-based Arieff Communications, will discuss the relationship between a fashion company’s “social brand” and its “physical brand.”
She’ll give us the inside story on how to create a successful brand in the e-commerce space by creating an online experience that closely mimics the intimacy of the traditional offline experience. Adrienne will provide insight into how to use public relations to promote fashion brands, and how her firm balances its clients’ social content and e-commerce in the fashion industry.
Adrienne is a PR, digital, and marketing communications professional with over 20 years consumer public relations experience in the U.S. and abroad. She has worked at a senior level in the lifestyle space on both the client and agency sides. Adrienne has freelanced for the New York Times and C Magazine, and her company has been featured on the Fine Living Network and the Today Show. She has also served as a public relations resource for multiple publications including Glamour, Harpers Bazaar and the San Francisco Examiner. She sits on the board of the Richmond Ermet AIDS Foundation and Universal Giving, and is a long-time member of the Public Relations Society of America (PRSA) and PR Boutiques International (PRBI).
To guarantee a seat you must make your reservation via Eventbrite, by midnight, Thursday, November 14 – or until limited reservation slots have been filled. Why? Once we place our final order with the hotel, the PRRT must pay for all reserved meals. So, do not delay. Vegetarian meals can be accommodated ONLY if requested ahead of time. No changes allowed except for health reasons.
Lunch reservations must now be prepaid
For faster luncheon check-in, reservations for luncheons must be pre-paid online via credit card. Only reservations booked online will be accepted. Lunches for members are $39 plus processing fees and for non-members $49 plus processing fees.
Please arrive early. Doors open at 11:30 a.m. and the program starts immediately at noon.