Join the Public Relations Round Table on Tuesday, June 30, for a noontime panel discussion on crisis communication during the most difficult of difficult times. Three experienced San Francisco public relations and public affairs practitioners will share how the recent COVID-19 pandemic and lockdown, followed by the heartrending Black Lives Matter demonstrations and unrest, brought unique challenges to their organizations and their role as spokespeople.
We’re asking these PR pros to candidly share their greatest challenges, describe how these crises changed the way they work, and identify any accidental or unexpected successes or benefits they experienced. And there will be an opportunity for you to ask your questions!
Our special panel of pros includes Kristen Bole, director, Clinical Communications, University of California, San Francisco; Francis Zamora, director of External Affairs, San Francisco Department of Emergency Management; Randy Quezada, communications director, Port of San Francisco; and Sarah Segal, founder and CEO, Segal Communications (moderator).
About Our Panel:
As director of clinical communications, Kristen Bole leads a team of communications and media relations professionals for the UCSF clinical enterprise, UCSF Health, which includes UCSF Medical Center and UCSF Benioff Children’s Hospitals and other affiliates throughout Northern California. An award-winning business reporter and editor, Bole joined UCSF in 2007 after nearly 20 years of experience in business journalism, executive staffing and public relations in health and science.
Francis Zamora is the director of External Affairs for the San Francisco Department of Emergency Management, where he serves as the department’s spokesperson and leads the External Affairs Unit. The unit is responsible for media relations, government affairs and community engagement. One of its key functions is managing San Francisco’s joint information system during an event or an emergency. Zamora was previously a public affairs consultant for The Thier Group, provided public affairs services for Nolte Associates, and served as chief of staff for a San Jose city council member.
Randy Quezada, communications director of the Port of San Francisco, is responsible for the overall communications activities within the port including media relations, marketing, community outreach and special events. He joined the port in 2019 and previously was the communications and community relations manager for the San Francisco Department of Homelessness and Supportive Housing (HSH). He has also worked at Pacific Gas and Electric Company, the Office of Economic and Workforce Development (OEWD), the University of California, San Francisco, and the New York Department of Homeless Services.
Sarah Segal (moderator) is founder and CEO of Segal Communications, a consulting and public relations agency. She is a member of the Forbes Communications Council and previously served in marketing communications and media relations roles at JustAnswer, SHIFT Communications, The Blueshirt Group, CafePress and GreatUsefulStuff.com. She was an on-air reporter with KRON-TV, CNYCentral and WIVT/WBGH NewsChannel 34. Sarah is a Board member and membership chair of the SF PR Round Table.
WHEN: Tuesday, June 30, 2020, 12 noon to 1 p.m.
WHERE: Join us on Zoom!
This virtual discussion is being offered for free to Round Table members and guests. Please register at the link just below. You will be given a link to the Zoom meeting several days prior to the event. You are welcome to make a donation to our Scholarship Program in any amount when you sign up for our virtual event!
