How to Successfully Practice Public Relations in a Post-COVID World
A Joint Event with Golden Gate University
Wednesday, April 28, 2021 @ 11 AM PDT
Congratulations, you made it through 2020! . . . Now, what?
From COVID and the new economy to racial injustice and social media’s shifting role, the issues that came to define the past year have permanently changed our political and social landscape. This has created opportunities—and pitfalls—to which communication practitioners and teams will need to adapt in the coming decade, and beyond.
Join Golden Gate University, Ageno School of Business, and the San Francisco Public Relations Round Table in a panel discussion with public relations and communications professionals who are successfully navigating these new realities—and can show you how your business can do likewise. Admission is free at this event.
Our experts will talk about the PR challenges surrounding the following hot issues.
- Planning for the Post-Pandemic Economy and Your Career/Business
- Incorporating Racial Justice into Your Communication Strategy: Best Practices for Engaging Multicultural and Multilingual Audiences
- The Rise of Meme Culture: How Internet Trolls Conquered Public Discourse
- Fake News! Deal with It or It Will Deal with You
- So your client just got “Canceled.” Now What?
Our Distinguished Panel:
- Lisa Abboud, Principal, InterEthnica, a communications firm that specializes in multicultural and multilingual outreach and knows how to engage immigrant communities, low income communities and communities of color
- Victoria Sánchez De Alba, Founder, De Alba Communications, a specialist in multicultural PR/media relations and an advocate for diversity and inclusion
- Jay Rooney, Adjunct Professor of Communications and Marketing, Golden Gate University
- Sarah Segal, Partner, Greenbrier Segal (Moderator)
Note: Golden Gate University is offering two events as part of its Innovation in Practice Series: What’s Next? Also see details of the Friday, April 23, event: Small Business and Government: Navigating to Survive and Thrive Part II. This event is co-sponsored by Assemblymember Phil Ting. See more details here. Admission is free at both events.