Recently, many journalists and media professionals have moved their newsletters and blogs to Substack, a platform for individual creators to distribute and monetize the content they create — including well-known voices like Casey Newton (The Verge), Alex Kantrowitz (BuzzFeed) and our guest, Loren Feldman. Why are so many joining the Substackerati, and how is Substack already changing how PR professionals work?
For nearly two decades, Loren Feldman covered entrepreneurs for Inc., Forbes, and The New York Times. In September 2019, Loren left established media outlets to found 21 Hats. 21 Hats is an educational blog, newsletter, and podcast aimed to help entrepreneurs grow their businesses. Hear how Loren made the leap and how platforms like Substack are changing the media landscape.
Join us Wednesday, June 16, at 11:45 a.m., to hear Loren Feldman in conversation with Round Table Board Member Sarah Segal of Segal Communications. (We’ll send you the Zoom link a couple days ahead, once you register. For any questions or problems, please contact Molly Walker at email@example.com.)
About Loren Feldman: Loren Feldman is founder and editor-in-chief of 21 Hats, an online community for business owners. He hosts the 21 Hats Podcast, which has been tracking the experiences of seven business owners in weekly conversations throughout the pandemic crisis, and he edits the 21 Hats Morning Report, a daily email newsletter for entrepreneurs. (For more information: 21hats.com.) Previously, he was a senior editor covering entrepreneurship at Inc, Forbes and t\he New York Times. Loren has also been editor-in-chief of Philadelphia magazine and executive editor of George magazine. He has spoken and moderated discussions at numerous conferences and seminars on entrepreneurship.
About Sarah Segal (Moderator): From brand launches to executive profiles, Round Table Board Member Sarah Segal has a deep understanding and love for the communications terrain. She began her career in journalism and worked on the production teams of CBS and NBC News, then in-house for both public and private companies before moving agency-side. She advised tech startups with The Blueshirt Group before joining SHIFT Communications. In 2018 she launched her consumer public relations agency, Segal Communications, which was acquired in January 2021 by The Messina Group.