A new, immersive and interactive technology is emerging that can change the way PR professionals pitch reporters and increase the opportunities to persuade them to take our point of view. It’s called Virtual Reality (VR), and if you’re not familiar with VR, you soon will be, according to Hollywood mega-producer, VR industry leader and Baobab […]

Alex Clemens and Boe Hayward are master storytellers. They are also sought-after public affairs specialists at the top of their game, having merged their two firms to form Bay Area-based Lighthouse Public Affairs. Their potent combination of skill and talent was on display at SFPRRT’s February 28 luncheon. Clemens opened the program by recalling how […]

by Phyllis Goodman “Donald Trump will be good for the media business.” So claims Lois Kazakoff, deputy editorial page and commentary editor at the San Francisco Chronicle. Kazakoff spoke at the January 24 San Francisco Public Relations Round Table meeting, where she cited figures to support that statement.  For example: The New York Times has […]

Memories of the Good Old Days By Phyllis Goodman It was Dennis McNally’s doctoral thesis—later published—on Jack Kerouac that brought him to Jerry Garcia and the Grateful Dead. Dennis was the speaker at the February 23 PR Roundtable meeting, where he regaled attendees with war stories about life with the Dead, gleaned from 15 years […]

Gifts From Our Silent Auction We feature a lot of great items at our holiday party silent auction. Most of the time we never hear more about them. But Vivian Auslander was so charmed by the floral centerpiece she got at the auction and recently picked up at  Hoogasian Florists that she sent in a […]

The San Francisco Public Relations Round Table has partnered with Golden Gate University (GGU) to provide our members with education opportunities. To learn more about this exciting new benefit, click here.

By Brenda Kahn After 17 years as a communications pro at the SF Giants organization, Shana Willens Daum has a lot to crow about, including three World Series wins during her tenure — and she has the rings to prove it. Club members attending the October lunch got a thrill from seeing the bulky and […]

By Maureen Knoll At the Sept. 22 meeting, members and guests heard inside information, including news not yet revealed to the public, and two members won a drawing for beautiful books about the museum’s collection. Speaker Jennifer Northrop, with SFMOMA for just 4 months, was recruited from the Cooper-Hewitt in New York City after successfully […]

Pearson Education has just published  the 8th edition of Public Relations Writing & Media Techniques by PRRT member Dennis L. Wilcox, professor emeritus of PR at San Jose State University, and his co-author, Bryan Reber, University of Georgia.  The textbook, published by Pearson in its Revel series of e-textbooks, is used in almost 250 universities and colleges. […]