Pearson Education has just published the 8th edition of Public Relations Writing & Media Techniques by PRRT member Dennis L. Wilcox, professor emeritus of PR at San Jose State University, and his co-author, Bryan Reber, University of Georgia. The textbook, published by Pearson in its Revel series of e-textbooks, is used in almost 250 universities and colleges. […]
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By Brenda Kahn The good news is that public relations is on the rise as the most effective strategy for winning fans and customers, especially as consumers increasingly have the option of turning off online ads. The bad news is that it’s very difficult to get noticed these days amidst the sea of brands, products, […]
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Get Set for a Fantastic Fall Nothing signals the end of summer like Labor Day—it’s still hot, but the changing light and shorter days are a sure sign of autumn’s approach. Already, it’s been quite a year for the Round Table. Thanks to Program Chair Beverly Butler, we’ve had eight outstanding luncheon speakers. If you […]
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By Elisabeth Risberg As public relations professionals, how do we make the content we create valuable in the digital age? Adam Kleinberg, CEO and founder of the San Francisco-based agency Traction, provided valuable insight into the “power of impact” at our July 28 meeting. Kleinberg knows about building impact — he built his successful company […]
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SFPRRT member, Robin Carr, has just moved to Blurb, Inc., the online creative book and magazine publishing platform, as Director of Communications. She reports directly to Blurb’s founder and CEO, Eileen Gittins. Robin was most recently Director of Public Relations at Zoom Corporation, a position she previously held at Eastman Kodak, Kaiser Permanente, Gap, Ubisoft, […]
Read More2015 Scholarship Program a Success! The annual scholarship luncheon is the culmination — or better yet, celebration — of many activities throughout the year. It’s one of the PR Round Table’s best events and this year did not disappoint. The event sold out early and members and guests who attended were given ample opportunity to […]
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To be eligible for our Phillip McComb’s Scholarship Program, students must be enrolled in a Bay Area college or university in a public relations, journalism, communications, media studies, marketing or other related program, and they must have earned a GPA or 3.5 or higher. Both undergraduate and graduate students are considered. We received 16 eligible […]
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By Maureen Knoll The Nuts and Bolts of Working with the Associated Press Michael Liedtke, one of two Bay Area technology beat reporters for the Associated Press, shared the key details of how to (and how not to) best get your local business story covered at a sold-out meeting Tues., February 24. The 30-year veteran […]
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SF PRRT Board member and program chair Beverly Butler has been awarded a Volunteer Leave by her employer, Wells Fargo. For two months, Beverly will be behind a different desk: Theatre Bay Area, the non-profit service organization assisting the 300 theatres in the Bay Area. “ Wells Fargo pays my salary and benefits but I get to […]
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Although there is little information available at the time of this writing, SF Public Relations Round Table member Kim George died November 7 of pancreatic cancer. He had been diagnosed with the illness, which had already reached stage 4, just over a month earlier. He had just started chemotherapy but did not react well to […]
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